Piano Factory
We visited a Piano factory in Guangzhou and that factory is the largest piano factory too. We get to see how the production of the piano is like, from the scratch to the testing out of each musical note. How amazing it is!
The brand of the piano that they manufacture is Pearl River and they have 300 over retailers around. They produce base on orders instead of mass production. They not only manufacture piano but they also manufacture and produce other instruments such as guitar and violin. Their annual sales are 7 to 8 million and mainly comes from production of piano.
people @ work
Other products that they manufacture:
At the very beginning, the pioneers spent 30k to build up the factory. They believe that determination is the route to success. Leadership is also important in leading the workers so that they would bring the company to a higher level.
The company broke into any countries around the whole, selling worldwide. Countries such as Europe and USA. However, many difficulties arose when breaking into Europe and USA. they have to try all means to protect the brand and create brand awareness as Europe and USA have their own local brand of pianos. They must also make the local people trust and have faith in the brand, Pearl River. Many of the customers would tend to make comparison with brands such as Yamaha. Therefore, they had to use local manpower to sell the product as only the local would know the culture and preference at the tip of their fingers.
In order to create brand awareness, they have to do advertising. They have advertising means such as piano competitions, sponsorships for events and even charity shows.
They have other production centres around China such as Hong Kong and Macau. The company also bought over a Germany brand to be manufactured in China. But this brand only appeals to locals in Germany as the prices are more steep and the China people aren’t very familiar with the brand.
The company broke into any countries around the whole, selling worldwide. Countries such as Europe and USA. However, many difficulties arose when breaking into Europe and USA. they have to try all means to protect the brand and create brand awareness as Europe and USA have their own local brand of pianos. They must also make the local people trust and have faith in the brand, Pearl River. Many of the customers would tend to make comparison with brands such as Yamaha. Therefore, they had to use local manpower to sell the product as only the local would know the culture and preference at the tip of their fingers.
In order to create brand awareness, they have to do advertising. They have advertising means such as piano competitions, sponsorships for events and even charity shows.
They have other production centres around China such as Hong Kong and Macau. The company also bought over a Germany brand to be manufactured in China. But this brand only appeals to locals in Germany as the prices are more steep and the China people aren’t very familiar with the brand.
AWESOME! how i wish its mine!!
After visiting the company, I was amazed at how fast they are able to break into the market and having pretty good sales. I also leant that when you want to go into production line, you have to clear of your customer’s taste and preference. That is very important!
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